MOORESVILLE – Flexibility was the key to selecting DoubleTree by Hilton as the brand name for Langtree at the Lake’s hotel, part of the $90 million EthoSphere, according to Pharos Hospitality President Adam Zembruski.
“I’ve been operating Hiltons for a very long time, and they’ve always been a brand that works with you and gets focused on the guest experience.” he told The Herald Weekly.
Zembruski’s Charlotte-based company will run the daily operations at the EthosSphere off Exit 31. The structure will house 227 guest rooms and 30 condominiums as well as an assortment of retail and office space.
Both Visit Lake Norman and the Mooresville Convention and Visitor’s Bureau pushed for a building that could hold thousands of people at corporate events, Zembruski said.
“When we started talking to them, meeting space – corporate or leisure, whatever it may be – kept coming up,” he said.
A 20,000-square-foot convention center in the hotel will offer a banquet room fit for at least 500 people.
In a letter between Judy Randall, president of Randall Travel Marketing, to Ron Johnson, chairman of Mooresville’s CVB, she writes that the hotel “will likely result in an annual direct economic impact of approximately $5,000,000.”
“We hope it’ll become the predominant wedding location on the lake,” RL West Developer Steve Welly said. “A special venue for special events like birthday parties and anniversaries. We’re anxious to get under construction.”
Groundbreaking will begin at the end of the summer. The hotel’s 12th and final floor is set to be complete by April 2015.
Although 10 different hotel brands were considered, Zembruski said DoubleTree, which is opening hotels this year in Dublin, the United Arab Emirates and China, was the right fit.
“Internationally, it is very respected in major cities across Europe, Asia and India,” he said. “Foreign travelers love the DoubleTree brand.”
Zembruski added that he and Welly liked DoubleTree’s upgraded selection of breakfast buffet items and placement of flat-screen TVs in every room.
“We won’t have to charge an arm and a leg for people visiting their families in Mooresville over the weekend,” he said.