Question of the Week for Nov. 11
by Staff Writer
“Publicity is crucial in keeping holiday spending local. Marketing directly to area residents through digital options like LKN Savings or Living Social and advertising with local publications can expand exposure without incurring extensive costs.
Our area has such an eclectic diversity of retail, from mainstream merchandisers to unique specialty shops and organic markets to exclusive antique and consignment stores that residents don’t need to travel far to find meaningful holiday gifts.
Visit Lake Norman is assisting efforts to guide consumers to local retail assets by providing an area shopping map in our Visitor Center and on our website as well.”
– Courtney Wolfrom, Marketing & Communications Manager, Visit Lake Norman, Cornelius
“LKN businesses should entice shoppers early (before Black Friday) with irresistible sales, coupon offers and incentives. Consumers perk up when they hear “free,” so businesses should offer free gift wrapping, free gift with purchase or a free mini service with a regular priced purchase.
Businesses can offer complimentary hot cocoa, cider or coffee while consumers shop, keeping them longer in the store, hopefully spending more.
For every $100 spent at a locally-owned business, $45 stays right here in the community, versus $14 for every $100 spent at a national chain store. Happy Shopping!”
– Suzanne Meyer, President, The Welcome Committee, Inc., Mooresville
“As business owners, we have created an entry into our retail door that is no different than the entry into our home. All the makings of a warm welcome exist from the smiles, greetings, music and smell. Our customers love to shop with us because they say it feels like home. We also give back to our customers through a customer appreciation gift every month and providing entertainment and food at special events. Surely, we strive to provide that Back in the Day atmosphere that keeps our customers coming back!”
– Carrie Wadlinger & Sherry Kinder, Owners, LKN Back in the Day, Denver