Meet the man who helps bring the big top to town
by Staff Writer
When Roderick Jeter of Huntersville goes off to work in the morning, his three kids might imagine him entering a world of clowns and elephants.
That’s because Jeter is the director of event marketing and sales for the Southeast Region of Feld Entertainment, a firm that brings Ringling Bros. Barnum & Bailey Circus to the Charlotte region.
Proof is in one photo on Jeter’s desk showing him perched on the back of a huge pachyderm.
“The elephants are the most valued stars of the show,” Jeter said. “I have a special place in my heart for elephants.”
Jeter’s job with Feld Entertainment is to get corporate and other sponsorships teamed up with events and venues. He’s been with the firm for over a decade and covers an area that ranges from Washington, D.C. south to Georgia and as far west as Fort Smith, Ark. His office is in the Aquesta Bank building in Cornelius.
According to Jeter, he gets an advertising budget as many as twenty weeks ahead of an event. From that point, he sets about working with the media, group sales agents, and publicists.
Recently, Jeter has been working on the upcoming “Disney on Ice: Dare to Dream” show that is slated for Oct. 5-9 at Time-Warner Cable Arena in Charlotte. Other shows on his plate with the Motorsports Division of Feld Entertainment for the coming months will include Supercross motorcycle racing, freestyle motocross, and International Hot Rod Association drag racing.
“To see an arena full of kids and families together is my passion,” he said.
Jeter is an ordained minister, and this part of his persona also weaves its way into his day-to-day job.
“I want to be part of something that I am not ashamed to promote,” he said. “I am a sucker for wholesome entertainment.”
Jeter says he’s found a home in Huntersville and has been honored to bring shows that other families in the community can enjoy together.
“My wife and I adore Huntersville,” he said. “It always supports our shows. I want to give a huge thank you to the community.”