Jingle nets cash
by Staff Writer
Early Childhood students at Davidson Day School earned their school $2,500 with their performance of the Harris Teeter jingle for the company’s Sing My Jingle Contest.
Harris Teeter invited schools enrolled in its Together In Education program to submit a video of students performing its jingle. Davidson Day’s submission won first place in the pre-kindergarten division.
Dana Somers, the school’s early childhood education coordinator and transitional kindergarten teacher, along with other Davidson Day preschool teachers, developed a storyboard for the performance that featured preschoolers dressed as grocery-shopping adults in the chain’s Davidson store. All four preschool classes were also filmed singing the jingle in different sections of the grocery store.
To view Davidson Day’s submission or download the students’ performance as a ring tone, visit http://www.harristeeter.com/community/together_in_education/jingle_contest_winner2011.aspx.