As a marketing specialist with 35 years of experience in the industry, I have followed closely the articles appearing in the area papers and the Lake Norman Chamber’s weekly briefings on the Mayor’s Task Force on Travel and Tourism and discussions that have taken place regarding the funding and impact of the Visit Lake Norman organization.
I am the publisher of Lake Norman Currents magazine and served in that capacity for Lake Norman Magazine for 21 years. All of us who live in the Lake Norman region know there is no real town or county bearing that name. However, through the work of our business associations like the chambers of commerce, the economic development corporations and the two convention and visitors bureaus, our residents and guests have come to think of the communities of Cornelius, Davidson, Denver, Huntersville, Mooresville and Troutman as Lake Norman.
Perhaps no organization has done a better job of marketing the lake region than Visit Lake Norman. The staff and leadership of Visit Lake Norman have done a phenomenal job of bringing national exposure to our communities through their amateur sporting events. While my background is not in travel and tourism, I do know the level of complexity in securing many of these events in a very competitive industry. Quite simply, these events mean big business for the hotels, restaurants and attractions and those dollars significantly impact our retail, service and financial businesses as well. All of us who live and do business in the Lake Norman region feel the financial impact from travel and tourism.
I marvel at the number of businesses and media who now closely associate themselves with the lake. We understand the marketing potential Lake Norman has for our business vitality. Visit Lake Norman has done an excellent job in creating that sense of place. The visiting guests staying at our local hotels, visiting our attractions and using our ball fields and the lake know Lake Norman as a great place to visit. We all know it as the place we call home.
– Sharon Simpson, Publisher,
Lake Norman Currents