RALEIGH — N.C. Department of Transportation Secretary Gene Conti announced the launch of a statewide Thanksgiving “Click it or Ticket” campaign to crack down on motorists not wearing seat belts. State and local law enforcement officers will increase seat belt enforcement activities during the campaign, which runs until Nov. 27.

“In 2010, 425 unbuckled motorists died in crashes on North Carolina roads,” said Governor’s Highway Safety Program Director Becky Wallace. “The single most effective way to protect yourself and your loved ones this holiday season is with the simple action of buckling your seat belt.”